Arizona's first independent, local, and minority-owned social equity licensed cannabis dispensary. We are Deeply Rooted Boutique Cannabis Company. We are deeply rooted in cannabis, community, and culture.
The founder's story - My name is Abel Ochoa and my journey in the Arizona cannabis industry began in 2017 when I started working as a budtender at a small mom-and-pop shop called Urban Greenhouse. While I enjoyed working with patients, I quickly discovered that my true passion was behind the scene, with the plants. I transitioned into cultivation and moved through every position available, from trimmer to delivery to packaging and to pre-rolls, until I finally got the opportunity to move into a grow room, where I fell in love with all facets of growing cannabis. It was there I truly found my calling and realized I wanted to start my own cannabis company, but I knew that it would take more than passion, time, and effort to make that dream a reality. I kept that dream alive, hoping that an opportunity would present itself one day.
That opportunity came in November 2020 with the passing of Proposition 207, which allowed for the creation of a Social Equity Dispensary Ownership program. The Department of Health drafted the rules and in December 2021, myself and my cousin, Diana Pineda, had the opportunity to apply for an Arizona Social Equity Dispensary license together. After a long and challenging process and a ton of luck, we were awarded one of the 26 SE licenses available in 2022. But that was just the beginning of our journey. We then faced new challenges, including predatory lenders, frauds, industry experts advising us that our journey alone would be impossible, zoning restrictions that favored dual licensees and MSOs, and effectively blackballed Social Equity license holders. Those challenges coupled with an 18-month time clock made the reality of our dream seem less achievable than ever. Despite these obstacles, we stayed committed to building a successful cannabis company without MOs, industry funding, and predatory lenders. But now, we are proud to be able to say, we did it.
Deeply Rooted Boutique Cannabis Company located at 13713 N A Street opened doors on Mon, June 26, 2023. We did it together with a tiny group of like- minded individuals who are passionate about cannabis and helping people. We did it without fanfare, without lines out the door or around the block, but we did do it all the same and we are committed to continuing to build, grow, and share our passion with our customers, and our communities. We're focused on building a community-focused company and brand that provides high-quality products to customers. I am proud of how far I've come in the industry, and I am excited to see what the future holds. I am proud of the company we have built and the team who helped build it.
Welcome to Deeply Rooted Boutique Cannabis! We are passionate about sourcing truly premium quality cannabis flower, extracts, and edibles that are both affordable and accessible to our customers. We focus on sourcing and curating small-batch, high-quality products that deliver an exceptional experience. We believe that cannabis is more than just a plant, it's a lifestyle. It has the power to enhance our lives, bring people together, and inspire creativity and exploration. We specialize in local, independent craft cannabis that is carefully curated and crafted to provide the best possible experience for our customers. Our team of experts is dedicated to sourcing the finest quality cannabis strains and using the latest extraction techniques to produce the most potent and flavorful concentrates.
Establishing our retail store was a huge accomplishment, but it was just step 1 for us and the evolution of Desert Boyz and Deeply Rooted will include cultivation and manufacturing where we will put our passion into producing the very products we want to share and consume ourselves. At Deeply Rooted, we believe that everyone should have access to premium quality cannabis. That's why we strive to keep our products affordable without compromising on quality. We are committed to providing our customers with the best possible value for their money. We are excited to share our passion for cannabis with you and look forward to serving you soon. Thank you for supporting Deeply Rooted Boutique Cannabis Company!
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